Hogeschool van Amsterdam

kenniscentrum faculteit Digitale Media & Creatieve Industrie

Fashion Research & Technology

Weaving science through the art of fashion

The research group Fashion & Technology consists of researchers and specialist with different backgrounds. Experts in virtual design, human movement science, industrial design, philosophy, and history bring in their different approaches to fashion research. 

Research Approach

More often than not, fashion innovation takes shape in a multidisciplinary setting. Together, we carry out innovative research projects that are run in collaboration with partners from industry. Our three main research directions are ‘Fashion Cultures’, ‘Smart Garments’ and ‘Virtuality in Fashion’.

Fashion Cultures

As part of the research group Fashion & Technology, ‘Fashion Cultures’ studies fashion from several different humanities perspectives. Adopting a critical and analytical approach, our primary aim is to contribute to the wider realm of fashion studies and critically reflect upon existing and emerging theories related to areas like fashion and the body, historical perspectives on fashion as well as socio-cultural approaches to marketing and consumer behaviour.

Yalda Bagher - AMFI

With an academic background in the arts and philosophy, the ‘Fashion Cultures’ group contributes to education by developing curricula that enable students to examine how fashion is related to larger cultural ideas such as gender, representation, meaning, production and consumption. We look at fashion as a potent visual force in contemporary society and seek to facilitate a critical discussion of, and reflection upon, its effects on the individual as well as the collective level.

We welcome research questions of the experimental kind extending into identity, performance, alternative/experimental theories and practices, philosophy, art, science and design. 

Main contact person Fashion Cultures:

 

Smart Garments

The 'Smart Garments' group focuses on integrating technology into garments with a wide application in areas such as healthcare, protective wear, sportswear and fashion.

With a focus on wearability and interaction with newly-added functions, enhancing functionality of garments is a central aim.

Jetske Ronner - AMFI

With an academic background in human movement science and interaction design the research group contributes to education by developing curricula that enable students to discover different possibilities of integrating technology in their projects.
In collaboration with theFashion Technology Lab, the researchers work together with education in an attempt to give students a strong introduction to design with integrated technology.

We welcome questions into the field of smart wearables, both scientific and artistic related.  

Main contact person Smart Garments:

 

Virtuality in Fashion

As a research group, ‘Virtuality in Fashion’ emphasises 3D simulation technology as one of the key components of creating future fashion, including virtual design, virtual fitting, co-creation through online platforms, AR and VR and other topics related to the virtual realm. 3D virtual prototyping software supports reflection on design and triggers new digital craftsmanship. It offers interesting technical possibilities in garment creation, more quality time for the design process and a sustainable process. The simulation techniques disrupt traditional fashion design processes from conceptualization to retail and challenge innovation. With a research track record of over a decade, the group has contributed to education by developing curricula that enable students to discover different possibilities of integrating technology into their projects. How virtuality of fashion evolves best from its traditional setting into dynamic, quirky and interactive products within a virtual environment is researched across diverse projects. It is our belief that interaction between customers, industry and education is the most critical component for craft and technology in artistic and innovative processes.

We welcome experimental research questions extending into the fields of virtuality in fashion, education, creative industry, e-commerce, alternative & experimental practices, performance, art, science and design. Next to the integration and application of virtual technology we analyse the conditions to create accurate and reliable virtual garments enabling true replacement of physical ones. Those conditions include fabric measurement, physical/virtual fabric data bases and tools for objective comparison of the material.

Main contact person Virtuality in Fashion: