Hogeschool van Amsterdam

Urban Technology

Conference: Media Architecture Biennale (MAB20)

From June 24 to July 2, the Media Architecture Biennale (MAB20) will take place. Join and register for workshops, keynotes and more online.


From June 24 to July 2, the Media Architecture Biennale (MAB20) will take place in an online format. The Media Architecture Biennale is the world’s premier event on media architecture, urban interaction design, and urban informatics. This year’s edition is being organized by the Lectorate of Civic Interaction Design and the Lectorate of Spatial Urban Transformation at Amsterdam University of Applied Sciences, in collaboration with Utrecht University and the Media Architecture Institute.


This year, due to the ongoing global pandemic the Media Architecture Biennale had to be adapted and re-imagined in an online format for the first time. The biennale features 16 workshops, keynotes from different disciplines and from around the world, 15 symposia organised by multiple MAB Partners, two online exhibitions of student projects and demos, roundtables, academic paper presentations, demonstrations of new prototypes, and more.

The MAB20 Program will take place:

  • From June 24th – 29th | Workshops | via Zoom
  • From June 30th – July 2nd | Online Conference | via virtual conference platform

All sessions and activities (keynotes, paper sessions, symposia etc) will be live-streamed, recorded, and made available on-demand for MAB20 attendees until August 1st.
>> CLICK HERE , to register and join us online for the MAB20!

Media architecture

Originally, media architecture was most concerned with the integration of displays and interactive installations into architectural structures, such as media facades and urban screens. Over the years, the discipline has grown much broader, as new technologies such as digital platforms and smart city technologies have increasingly made their way into the experience, management and design of cities.


MAB20 calls for media architectures that move beyond the mere spectacular; as well as beyond the design of individualised services comforting human customers. MAB20 calls for media architectures and urban interaction that dare to take on a more-than-human approach: aiming at the well-being of the natural ecosystem as a whole; For urban media art and design that bring implicit and explicit bias within technology and culture to light, and provide the means for ongoing discussion, debate, and societal change; For digital platforms that strengthen citizen’s digital rights in democratic societies.

Theme: Futures Implied

The theme of MAB's 6th edition is Futures Implied, which opens up investigations into future
scenarios implied in today’s urban transformations and emerging technologies like digital
platforms, responsive technologies and smart city promises. Speaking on what inspired this year's theme, MAB20 General Chair, Martijn de Waal, explained, "We thought it was important to
bring out a shift in how we talk and think about the role of media in the built environment. We
wanted to move the discussion away from the spectacular experiences or convenient services
that media architecture can provide. Instead, we want to engage in discussions on what it means
for urban life, now that media technologies - from urban screens navigation apps on our phones
- have become an indispensable part of our daily routines. We want to bring a value-based
perspective to this debate and question: what does it mean to integrate all these technologies
into the city and what implications result from this process?"

Gepubliceerd door  Urban Technology 9 juni 2021
MAB 20


Startdatum 24 jun
Einddatum 02 jul


09:00 uur