Hogeschool van Amsterdam


Sport Studies - track ISMB

The 4-year bachelor programme of Sport Studies - track International Sports, Management and Business (ISMB) focuses on business and management within the international sports industry.


During the Sport Studies programme you’ll learn to apply management theory with a focus on the field of sport. Beyond the standard business subjects, you’ll also receive instruction in event management, intercultural communications, sports media, facility management and sales.

Outside of the classroom, the programme provides numerous opportunities to gain practical international experience with field trips and internships. Finally, personal development and career guidance throughout the programme give you the tools to succeed in this study and your future career.

Download curriculum overview Sport Studies - track ISMB 2019-2020 (pdf).


The Sport Studies - track ISMB programme offers plenty of opportunity to tailor the study to your individual interests and ambitions. For example, in the second and third year, you can earn elective credits by participating in a course or activity that builds your CV (such as volunteering at a sports event).

In addition, you will be able to participate in 3 international internships at the organisation and location of your choice. In the third year, you’ll also select a specialisation (minor) to complete at the AUAS or one of our many international partner universities.

Dutch educational system

Studying in the Netherlands means you will become part of the Dutch educational system. Consistently ranking among the best countries for education quality, the Dutch system is excellent. With eight qualification levels however, it often draws questions from international students. Read more about the Dutch educational system.

Key Sport Areas

The Sport Studies-track ISMB programme is designed to expand your understanding of relevant theories and build practical skills in 3 key areas of the sports industry:

  • Sport Commerce: This area focuses on the business surrounding sports industry, paying special attention to spectators and sport as entertainment. Many practical business aspects play a role in this, including finance, economics, sales and marketing.
  • High Performance Sport: This area examines the most exclusive side of the sports world with a focus on the athlete. You’ll gain new insights into the events, organisations and structures surrounding these high-performance competitors, as well as cover subjects such as sport media and the legal aspects of sport.
  • Sport Development: This area takes a more inclusive look at the sports world with a focus on participation. You’ll learn more about topics such as intercultural communication, facility management and the role of sport, recreation and fitness in society.

Sport skills

During your study, entrepreneurial skills and spirit will provide a solid foundation as you learn to research, plan, organise, lead, manage and evaluate the business of sport. In the first 2 years, you’ll also participate in a variety of sports to further develop your management and interpersonal skills.

Our students practice sports actively, so a general "sportiness" is certainly required, but you don't need to be a professional athlete by any account.

Due to the variety in sports we practice, you're always better at one sport than at another (dancers tend to not like football so much and footballers tend to not enjoy dancing, for example), and the point is never to excel at the sport itself.

The triathlon for example, is a challenge for most, but you don't do it right-away, you train for 7 weeks! As with all the sports in the curriculum, we use the triathlon as a means to learn management skills, in this case goal setting and getting out of your comfort zone.

Published by  Faculteit Bewegen, Sport en Voeding 6 July 2020