Course overview
Would you like to internationalize your career? Gain global branding and marketing expertise as well as develop your English language skills at the highest level? The Global Branding and Cambridge English course focuses on building brands in a global and cross-cultural context. In the digital age, even small brands can become global brands. It also prepares you for the official Cambridge C1 Business English Higher Certificate (formerly known as BEC Higher).
Course content
The aim of this course is to develop your global branding knowledge and professional English language skills. The focus is on global marketing communications, and by the end of the course, you will have acquired a high level of expertise in this field. During this course your English listening, speaking, reading and writing skills will be brought up to advanced and proficiency level, i.e. C1- C2 level in the Common European Framework of Reference for Languages (CEFR). After the course, you should be able to communicate more confidently, fluently and naturally in English in any business situation. In terms of professional development in this course, you will develop competences, such as cross-cultural communication skills, while working in international virtual teams. Virtual projects from previous years have included partnerships with universities in North America and South America.
- Course items
- Global Branding Projects: you will apply your global branding expertise in projects and assignments, often carried out in international virtual teams. This will help you gain a deep understanding of the global branding and international marketing communications concepts, theories and models.
- Global Branding Exam Assignment: you will demonstrate your professional expertise and communication skills in an exam assignment.
- Global Branding and Cambridge English Portfolio: the Global Branding & Cambridge English Portfolio consists of several assignments, including written and speaking assignments.
- Business English Assignments: at the end of the course, you will submit 2 portfolios showing that your business English is at C1-C2 level: reading and writing assignments and listening and speaking assignments, e.g. paper presentation, podcast review and summary, virtual teamwork meeting.
Target group
This course is offered at bachelor level. The target group consists of students or starting professionals who are interested in a career in international marketing communication and who already have a reasonable grasp of English.
Global Branding & Cambridge English dates
You have the option of attending lectures online or at our campus. Classes will be on Tuesdays, Wednesdays and Thursdays, in the afternoon. The course will start on Febrary 6, 2024. You can register until 23 January 2024.
Costs
The tuition fee of this course is € 2.800; additionally, the studybooks of this course will cost approximately € 250.
Admission
To be admissible you need a diploma of at least secondary vocational education, senior general secondary education or pre-university education. This course is for students with an advanced level of English. NOTE FOR NON-EU CITIZENS: admission to this course does NOT meet the Immigration and Naturalisation Service requirements for a residence permit for study purposes. The AUAS is, therefore, not in a position to help you get a visum or a residence permit. For this reason, any effort to attend this course will be in vain.
Study load
The course duration is five months, consisting of 2 blocks of 10 weeks with classes, projects, assignments and feedback sessions. The total study load of on average 20 hours a week; this includes class hours.
Class size
You will take the course together with a class of approximately 25 - 30 part-time students from the Faculty of Business & Economics. Part-time students are professionals with a job in the field of study.
What will this course give you?
- AUAS certificate at bachelor's level.
- First-class knowledge, directly applicable.
- Visible impact in your current job.
- Strong professional competences.
- Strong community network.
Do you have a question?
Contact
- Questions about the course
- Christopher Higgins, course lecturer
- c.f.h.higgins@hva.nl(opens in new window)
- Practical questions
- contractonderwijs.fbe@hva.nl(opens in new window)
Wil je verder studeren?
Ga dan voor een waardevol hbo-diploma! Bekijk ook eens onze deeltijd bacheloropleiding Commerciële Economie. De cursus Cross Cultural Business Skills is hier een onderdeel van. Als je deze cursus succesvol hebt afgerond, krijg je hier vrijstelling voor