Hogeschool van Amsterdam

Course content

You will gain business insights and knowledge of Sport Events and Music Festivals. You will see the bigger picture of all the stakeholders in these industries and the current trends and developments. You will be empowered with business skills to strengthen your passion for Sport Events and/ or Music Festivals and use these for future endeavors.

Topics included in this course are:

  • Sport Events: current developments, stakeholders and different business models. Why and how cities or countries bid for and host Sport Events? Which different economic models are used? The role of legacies. Partnerships. Sustainability. Legal issues.
  • Music Festivals: current developments, stakeholders and different business models. Why do we like Music Festivals? Marketing, branding, identity, ticketing and pricing tactics. Partnerships. Sustainability. Legal Issues.

A group assignment for a company will be included in the program. Some company visits as well as a field trip to a Music Festival and/or Sport Event will be included in the program.

Published by  Faculteit Business en Economie 15 November 2018