M. de Groot (Maurik) MSc.

Docent Sales- and Marketing

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Publicaties

Entrepreneurial Selling
de Groot, M. (2023). Entrepreneurial Selling: Creating Resilient Small Businesses by Developing the Sales Competencies of Business Owners in the Netherlands. [Research HvA, graduation external, Business School Lausanne].
How ineffective entrepreneurial selling contributes to business failure: an explorative study on business owners of small and medium enterprises in The Netherlands
de Groot, M., & Wakkee, I. (2023). How ineffective entrepreneurial selling contributes to business failure: an explorative study on business owners of small and medium enterprises in The Netherlands. Journal of Personal Selling & Sales Management, 1-15. Advance online publication. https://doi.org/10.1080/08853134.2023.2202857
Entrepreneurs must reflect on their sales role and get into action! Especially during Covid-19
de Groot, M. (Author). (2021). Entrepreneurs must reflect on their sales role and get into action! Especially during Covid-19. Web publication or website, The European Business Review. https://www.europeanbusinessreview.com/entrepreneurs-must-reflect-on-their-sales-role-and-get-into-action-especially-during-covid-19/

Centre for Economic Transformation | CET