Global: Naming internationalisation will not revive it

A recent phenomenon in the debate on the future of the internationalisation of higher education is the inclination to put new broad-based labels on it: mainstreaming, comprehensive, holistic, integrated and deep internationalisation are some of the ones we see used in recent writings and presentations.

Why do we see this emergence of new labels? What do they mean and how are they used? And will they advance the debate on the future of internationalisation started by Uwe Brandenburg and me in our recent International Higher Education essay with the provocative title "The End of Internationalisation"?