HvA Bibliotheek

VR environmental experience (ENG)

Roetersstraat 11 | Amsterdam


At times, environmental problems can feel out of reach. As communication scientists, we investigate how people can become more involved with tackling environmental problems. During the Green Weeks, we investigate how different media experiences influence how people see environmental problems. So, are you interested in sustainability and want to contribute to science by watching a video, reading an article, and/or taking part in a VR experience?

Afbeelding vaneen man met een VR-bril op


Just walk in between 11.00 and 16.00 hrs at REC B/C (first floor, nearby the white benches), Roetersstraat 11, 1018 WB Amsterdam.

About the team

Marijn Meijers

Marijn Meijers is assistant professor in environmental communication. Her research and teaching focuses on pro-environmental behavior and how to stimulate pro-environmental behavior by means of communication. Her work has been supported by several grants like an NWO Veni grant from the Dutch Science Foundation. Her current research topic includes harnessing novel affordances of digital communication such as Virtual Reality to enhance environmental communication, looking at the interplay of health and climate change, and environmental behavior change.

Hande Sungur

Hande Sungur is a post-doctoral lecturer in youth and media entertainment program group at the Amsterdam School of Communication Research (ASCoR). Her research interest lies in developing an understanding of the link between the affordances of the immersive media technologies and user’s experiences. Specifically, she is interested in developing theoretically grounded immersive media experiences that can educate and help promote pro-social behaviors such as being more sustainable.

Priska Breves

Priska Breves is an assistant professor in persuasive communication at the Amsterdam School of Communication Research (ASCoR). Her research focuses on the impact of new media technologies (e.g., VR, social media) on individuals’ attitudes and behavior in commercial (e.g., brand evaluations) and non-commercial contexts (e.g., environmental attitudes). Priska is particularly interested in the psychological mechanisms that underlie these processes and are believed to foster persuasion (e.g., feelings of spatial presence, parasocial relationships).

Foto van Marijn, Hande en Priska

Zeph van Berlo

Zeph M. C. van Berlo is assistant professor of persuasive communication at the Amsterdam School of Communication Research (ASCoR), University of Amsterdam. He studies the use of immersive technologies (e.g., AR/VR/XR) in both commercial (e.g., advertising, consumer-brand-interactions) and non-commercial (e.g., promotion of sustainable/healthy behavior) contexts. His work has been published in leading academic journals—e.g., Journal of Interactive Marketing, Journal of Business Research, and Journal of Advertising.

Daan Rubens

Daan Rubens is a student who follows the Professional Research Master Communication Science at the Amsterdam School of Communication Research (ASCoR). He is currently writing his master thesis in the field of sustainability marketing and communication, and by doing so investigates how different media modalities can influence the way people deal with climate change.

Foto van Zeph en Daan
Gepubliceerd door  FLOOR 17 mei 2022


Startdatum 12 mei
Einddatum 18 mei


11:00 uur