Hogeschool van Amsterdam

Course Marketing Communication

Cursus

This course is ideal for marketing and communication management professionals. Professionals that are interested in broadening their professional expertise in international marketing communications, as well as in improving their business communication skills in English. This course focuses on the field of marketing communications in an international context. The course consists of either evening or weekend classes and is taught entirely in English.

Marketing en Communicatie

Course objectives

By the end of the course you will have acquired a high level of marketing communication expertise and professional skills. This course also includes an international project where you will develop your skills in working in a virtual team and intercultural sensitivity. You will apply your expertise to real business cases and be competent in developing marketing communication strategies as well as planning and execution.

For who? This course is ideal for marketing and communication management professionals who are interested in broadening their professional expertise in marketing communications in global markets as well as improving their business communication skills in English. 
Certificate  After completing the course you will receive a certificate. 
Duration 

The duration of the course is five months. The program is divided in two blocks of ten weeks. For more information about study blocks see the annual planning.

Start The course starts on 6 or10 September 2016.
College days 

At Tuesday and Thursday 18.40-22.00 or at Saturday 10.00-16.40 hours. 

Starting in February: Saturday 10.00-16.40 hours. 

Time use

The average number of study hours is 20 hours a week including college hours. 

Price  The price for attending the course and taking the exams is € 2100 and the costs for books amount to approximately € 250. 

Course assignments and exams

The course assignments and exam in this course are:

  • Marketing communications campaigns one of which to be developed in a virtual international team. 
  • Academic paper for which you will have to conduct in-depth research into a marketing communications topic. 
  • Written exam based on a real-life business case in which you will apply your marketing communications knowledge and expertise.

Entry requirements

A Dutch HAVO, VWO or MBO-4 diploma is required and work experience. You need to demonstrate advanced knowledge of marketing and English language ability at upper intermediate level. Therefore, you will be required to send in a motivation letter in English when applying for the course. 

More information 

For more information about the course, please contact our course contact person Randy Bundel.

 

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Gepubliceerd door  Faculteit Business en Economie 5 juli 2016