2014 World Rowing Championships
measuring economic impact and visitor and volunteer satisfaction
The World Rowing Championships (WRC) took place at Amsterdam’s Bosbaan from 24 to 31 August 2014. In organising this event, the World Rowing Federation (FISA) raised the bar for world class rowing events. Athletes, spectators, sponsors and rowing fans around the world followed the event on different media platforms. Those who were able to attend in person enjoyed an exciting sporting competition, as well as Amsterdam’s scenic sites and festive atmosphere. Behind the scenes, hundreds of volunteers worked to make this event possible.
The 2014 WRC in Amsterdam was a flagship event for international rowing. In addition, FISA believes the event was beneficial to the city. It generated valuable international media coverage for the city and attracted large numbers of spectators who, together with the organizing committee, international delegations, sponsors and media representatives provided a boost for the local economy.
On recognising the importance of this event’s economic impact on Amsterdam and its potential impact on future host cities, FISA made a proactive decision to initiate the collection of facts, figures and other data on this event. To that end, FISA commissioned a collaborative economic impact study carried out by the Amsterdam University of Applied Sciences (AUAS), Inholland University and Sport2B.
This report presents the results of the study, which will be discussed in the following order:
- the economic impact of the World Rowing Championships;
- the satisfaction of visitors and volunteers
Marije Deutekom and Verhoogt Pieter (2015). 2014 World Rowing Championships - Economic Impact , Visitor And Volunteer Satisfaction. Amsterdam: Hogeschool van Amsterdam,Hogeschool Inholland