Hogeschool van Amsterdam

kenniscentrum faculteit Digitale Media & Creatieve Industrie

The perfect Dress and its Making: a comparative study of the sartorial habits of Amsterdam women

Artikel

The shift from home and custom-made clothing to mass-produced ready-mades in 20th-century Europe has been the subject of studies from multiple disciplines and across various locations. Contributing to this field of studies, and extending the analysis until the present day, a group of female consumers living in Amsterdam in the 1950s and 2010s were interviewed about their sartorial habits. The study identifies a discrepancy between common manufacturing processes and values related to identity as a central cause of this shift. Furthermore, it explores how such a discrepancy can be found again today, arguing that this divergence is leading to the re-emergence of customized production.

Referentie

Maldini, I and R. Manz (2016). The perfect Dress and its Making: a comparative study of the sartorial habits of Amsterdam women (1950s-2015s). International Conference of Design History and Design Studies. October 26-28, Taipei.