Hogeschool van Amsterdam

Centre for Applied Research on Economics & Management

mw.  S.I. Petkova (Simeona) MSc

We need diversity of thought in the world to face the new challenges. – Tim Burners Lee, the ‘inventor’ of the World Wide Web

Simeona Petkova joined the International Business School in 2012. She currently teaches Marketing and Management (1&2), Digital Marketing, Marketing and Communications and is a thesis supervisor. Mrs Petkova participates in several project groups within the International Business and Management Studies programme, such as the CURE re-design team for marketing, and the Virtual Open Day. She also represented the IBS during the 2013 summer-session at the Business School in Aarhus, Denmark where she gave a talk on Social CRM.

Using learning is a social construct Mrs Petkova aspires to create an encouraging and interactive learning environment for her students.

Business profile

Before joining the International Business School, Mrs Petkova worked as a marketing and communication manager at BigAirBag BV, as a teacher and managing director of summer school at the American English Academy in Bulgaria, as a PR manager at Bulgarian Adventure Sports, and as a freelance journalist.

Educational profile

Mrs Petkova is currently a PhD candidate within the Digital Methods Initiative at the University of Amsterdam. The Digital Methods initiative is dedicated to building software tools for working with online data and devices for social and cultural research. She is particularly interested in memory and social media and tries to outline a new approach to studying a natively digital dataset of memory. Mrs Petkova gave talks at ECAH 2013 in Brighton, WPAC 2012 in Berlin, and MIT7 2011 in Cambridge, MA.

Mrs Petkova has a BA and MA in Communications from the University of Sofia and a Research MA (graduated cum laude) from the University of Amsterdam. She is fluent in English, Dutch and Russian.