Dr Adriana Krawczyk is a lecturer and researcher at the International Business School. In 2008, she obtained her Ph.D. in Economics and Business at the University of Groningen (RuG) in The Netherlands. Her dissertation provided insights into how the needs of the online consumer structured in the purchase process affects website development and e-commerce performance, and how to use e-commerce in a more customer-centric way.
Dr Krawczyk obtained her Master’s degree in 2003 at Warsaw School of Economics (SGH), Poland. The focus of her master thesis was on measuring the effectiveness of public relations. Her research interests include e-commerce, social media, web analytics, and online consumer behaviour.